Your pages are far more likely to rank high in relevant Search Engine Results Pages (SERps) when search engines (and users) can easily determine what type of content they feature. That’s why meta tags are important. Technically part of a page’s HTML code, they help search engines identify the topics a page covers or relates to. They can also make a page more accessible to users viewing it on mobile devices, or using a screen reader to digest their content.
SEO can seem overwhelming. Best practices are always changing. Numerous factors impact it, from the keywords on your pages to how mobile-friendly your site is. There are seemingly countless Google SEO tips to remember.